/ Project Overview
Pink Ice Dance Company is a Charlotte-based majorette and band dancing organization competing at the national level. They came to Doppio needing more than a logo — they needed a full identity that matched their energy on the floor. We built it from the ground up across every touchpoint.
/ Challenges
Creating a brand bold enough to hold its own on a national stage while staying true to the culture and community Pink Ice was built in.
Capturing the speed, precision, and raw energy of majorette and band dancing in both photo and video — performances that don’t slow down and don’t repeat themselves.
Building a web presence and merch line that felt premium without losing the personality that makes Pink Ice who they are.
/ Objectives
Develop a brand identity and logo system that travels well — from the competition floor to social media to merchandise.
Photograph and film performances in a way that does justice to the athleticism and artistry of the dancers.
Launch a website and merch line that gives Pink Ice a professional home base and a revenue stream their fans actually want to support.
